Introduction
Hotel strategy is the gap between the journey that will seem easy and refreshing, and the journey that will seem frustrating and exhausting one. Hotels cannot be the place where one sleeps. They influence the daily power, the travelling time, safety, comforth and even image of the overall destination to the travellers. The decision-makers who decide merely on the whim of their travels or who will make price their comprehensive decision-maker are left with regrets as the decision-maker who will use hotel strategy will always have a better time at whichever price level they happen to be at.
The contemporary travel industry has unlimited accommodation facilities of the hotels. On the booking websites, it does offer hundreds of options, in the form of accommodation with ever-varying prices and ever-contradictory reviews. The visitors will be forced to pay too much and will find themselves in awkward situations or will be forced to make bookings in hotels which are not conducive to them without a proper strategy. Hotel strategy is another step towards clarity as a substitute to dithering as it offers a clear cut and logical procedure to arrive at a sound judgment.
This guide defines the hotel strategy as talent, which is possible to obtain by every tourist. It is keen on place, time, price, comfort and policies and traveler motive and assists you to come to a conclusion of the hotels that can ease your travel instead of making it difficult.
The actual definition of Hotel Strategy.
Hotel strategy is not related to the regular reservation in the luxurious hotel, or the cheapest possible price. It is about alignment. Hotel strategy also makes the hotel apt to the reason of the visit, interests of the traveler and plan of the place to which he/she is visiting. By being aligned, the hotel shall improve the experience as opposed to wastage of time, power or money.
The strategic hotel decision begins with the identification of the trade-offs. The choices to be taken during the process of selecting a hotel will be a compromise between the cost, place, size, facilities and flexibility. Strong hotel strategy travelers are able to identify the important and unimportant compromises. They are not ready to spend their cash on things that will not bring them any value but on those that will enhance their comfort in day-to-day life.
Consistency is the other necessary aspect of hotel strategy. The customers who will form recurrents evaluation patterns will appreciate not being emotionally driven by purchasing and marketing pitfalls. They have the same standards in evaluating the hotels each time and this influences consistency in findings.
Another aspect of hotel strategy is also concerned with long-term satisfaction and not the short-term excitement. Such a hotel that appears so fantastic online and turns reality into a nightmare is ruined in just a few seconds. These are some of the pitfalls that can be avoided with the assistance of strategic thinking.
Hotel Strategy and Trip Purpose.
Hotel strategy is based on the motive of the trip. Hotels that have perfectly fitted in one type of traveling are not going to perfectly fit in the other type of traveling. The strategic travelers will be able to know the purpose of their travel and then makes their decision on where to stay.
Business travel entails efficiency and reliability. The location closeness to meetings, the quality internet, the silence of the rooms, and the quickness of the check-in and check-out are the issues that the hotel business trip strategy addresses. Time saving and regularity is not as important as luxuriousness.
Leisure traveling is rather, comfort and atmosphere oriented compared to attraction oriented. The hotel strategy in this instance is based on walking, dining, and atmosphere that one can use to either rest or travel.
It also needs space, comfort and safety in family travelling. The hotel makes strategic decisions concerning families depending on the size of the rooms, elevators, noise, and location of various services. Any small increase in the price of staying will save money in terms of domestic travel and less stress.
The characters of individuals and couples can be characterized-oriented, privatized or immersed in the culture. The big chains are not always suitable to the strategic needs of the small size properties and small scale boutique hotels.
Definition of purpose of trip makes sure that strategy of the hotel is realistic and implementable.
The Nucleus Hotel Strategy of Place.
The location factor is the most significant hotel strategy tool. The hotel in the right location saves time, money and energy in a daily basis of a travel. Being in bad locations a hotel in bad locations, day in day out, is in friction which no discount could be able to eradicate fully.
Location to strategic travelers is perceived as an access and not distance. In most cases, it is more important to be connected to a transportation network, to feet-accessible streets and to necessities than what is adjacent to a single activity of interest.
Neighborhood quality is also such a factor of hotel strategy. The degree of safety, degree of noise, degree of food tastes and the surrounding environment may be what makes the travelers comfortable. Better to be in a pleasant, social side, than the unpleasant one.
Sometimes it is cheaper to be short distance out of the tourist centre of destinations. Such decisions are made by wise tourists who keep in mind how effective the transportation can be. It is expected that long distance budget hotels may raise the total budgets.
The implication of location based hotel strategy is that the hotel does not favor stagnation but rather movement on a daily basis.
Timing and Hotel Strategy
It is primarily time-related when it comes to hotel rates and rooms. The strategic travelers realize that hotel rates are dynamic and they fluctuate as per demand and seasonality besides the local events.
During peak seasons, high demands and high prices are experienced. The pre-booking and flexibility has been the main strategy of Peak season Hotel. Most frequently, the lack of choice or high price is the outcome of timeliness.
It has tactical prospects of off-peak/shoulder seasons. The hotels will turn out to be cheaper thus not being vacant and the tourists will not be fully packed. The hotel strategy at such time is focused on price tracking and a booking at the moment when the price is the most valuable.
It also has an effect on the day-of-week trends. Hotels that are business related are usually high in the working days and vacation destinations during weekends. The change of the travel days can allow getting a better deal.
The length of stay is also a determinant of pricing. During the high season, the hotels will provide long stay and premium on short stay discount.
Timing: This is a use of value-adding exercise without inconveniences.
Hotel Strategic planning and Room selection.
Hotel strategy is not preference of property alone, but also of right room. Most travelers are not eager about this process and fail to take up the chance to make the travels much more comfortable.
Some of the components of daily experience are the size of the room, the room layout, and the room view. Strategic travelers are not always those who book the cheapest hotel having read about its description of the room and contrasted the types.
One of them is the exposure to noise. The rooms facing the high traffic are not conducive to the good quality of sleep and lifts or common facilities are likely to deteriorate the quality of sleep. Hotel strategy may also consider checking on noise complaint and may ask them in case they can have quiet rooms.
Floor level matters. It is possible that the lower floors will reduce the noise of the street, and the lower level will be more convenient. The balance between the convenience and the comfort is based on the personal decision of the strategic travelers.
Knowing the differences in the rooms enables the traveler to have as much experience as possible without the extra cost.
Reviews: The Strategic Tool.
The reviews can also be an efficient tool of the hotel strategy but under the right condition. Strategic traveler will follow in trends and not emotional response.
The presence of routine problems on hygiene, sound/service shows the actual problems. No significance of unchanged negative reviews as compared to recurrent themes.
Reviews that are old are less heavy than recent ones. A slight turnaround in the management, remodeling or replace the staff can drastically change the quality of a hotel.
Reviewer context matters. The best insight applicable is the one of the travelers with the same purpose of the trip. The same would not be the case of a business man visiting and a backpacker since the two would approach the assessment of a hotel differently.
The photos of the guests can easily tell about professional photos. Strategic travelers inspect the status of the rooms and facilities to make sure that they are okay.
The review analysis enhances decision-making and disappointment.
Review of Strategy and Value of Hotel.
Value is the image of hotel strategy. It is not always the best solution that is the most effective and it is not always the most expensive solution that is the best solution. Strategic travellers judge on what they get on the basis of price.
Breakfast, Wi-Fi or airport services can become extremely costly to a mere trifle. High inclusiveness rate can be a better value giver.
The cancelation option will be an addition that will put value in any questionable scheme. Those that cannot be refunded are cheaper and add to the risk. Strategic travellers are not strict in decision-making.
The location savings are not usually taken into consideration. Instead, a middle hotel may be more expensive per night and it may be saving on the method of transportation and time.
Hotel strategy does not merely put general value on the nightly rate.
Conclusion
Hotel strategy ensures that the travelers get the confidence to make replicable accommodation choices. It turns hotel reservation into a stressful lottery of a rational and experience based process.
The travelers always have the choice of the hotels they stay in that favors them in terms of comfort and efficiency based on location, purpose, value, and policies.
Hotel strategy is not about being perfect but rather being on track. Once the hotel synchronises the travel objectives, then the entire travel will be complemented.
The visitors that would wish to understand the philosophy of smart travel planning will get into the About us section of TravoryHub. Through the Contact page, questions or feedback can be made by an individual to reach out to the community.
The Privacy Policy also shows the users that they should not be afraid of using the online resources. Such a robust hotel strategy makes all the stays a sure base of the improved travelling experience.
